COMPREHENSIVE STUDY ON FARMERS EXPECTATIONS FROM E-RETAILING OF AGRI INPUTS IN SOUTH GUJARAT

K.N. PATEL¹*, M.G. THAKKAR^2
1ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, 396450, Gujarat, India
²ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, 396450, Gujarat, India
* Corresponding Author : knpatel9420@gmail.com

Received : 03-04-2023     Accepted : 28-04-2023     Published : 30-04-2023
Volume : 15     Issue : 4       Pages : 12271 - 12274
Int J Agr Sci 15.4 (2023):12271-12274

Keywords : Agri-inputs, e-Retailing, Expectations, Farmers
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, 396450, Gujarat, India
Author Contribution : All authors equally contributed

India is an agriculture-dominant country. Most of the Indian population depends on agriculture and allied occupation. A huge market for Agri-inputs exists in India. Earlier, farmers used to purchase Agri-inputs from an Agro retail shop or cooperative societies. In the era of digitization, some Agri-input companies have started electronic retailing of Agri-inputs, wherein farmers can order from the website or by phone call and Agri-inputs are delivered to their doorstep. The present Empirical Research Paper highlights the awareness and expectations of farmers for e-Retailing of Agri-inputs in south Gujarat. The research was conducted in three randomly selected districts of Gujarat. 300 respondent farmers were selected purposively by adopting a multistage sampling technique. Required data were collected by using a pre-coded interview schedule and analyzed considering the objectives of the study. The result of the study indicates that farmers were expected for timely delivery, good quality of product, availability of different sizes of the packaging, a good amount of discount and after-sale service from e-Retailers of Agri-inputs. If appropriate remedial measures are taken by the Agri-input companies, the trend of e-Retailing of Agri-inputs will surely pick up momentum in the future in the state of Gujarat

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