STUDY ON EFFECTIVENESS OF MOTIVATIONAL FACTORS EMPOWERING FARMERS OF GRAPES GROWERS ASSOCIATION IN THENI DISTRICT OF TAMIL NADU

K.P. VANETHA¹*
¹ICAR-Krishi Vigyan Kendra, Tindivanam, 604002, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
* Corresponding Author : vaniagextn@gmail.com

Received : 03-11-2022     Accepted : 28-11-2022     Published : 30-11-2022
Volume : 14     Issue : 11       Pages : 11943 - 11945
Int J Agr Sci 14.11 (2022):11943-11945

Keywords : Grapes Growers Association, Commodity
Academic Editor : A. A. Shahane
Conflict of Interest : None declared
Acknowledgements/Funding : Author is thankful to ICAR-Krishi Vigyan Kendra, Tindivanam, 604002, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
Author Contribution : Sole author

The grape is one of the most valued conventional fruits, worldwide. In general, it is felt that studies on Farmer Producer Organizations their attitude toward the farmers and the help provided by FPO to the farmers. Hence, the present study was undertaken with the objective to study the motivational factors influencing the farmers to organize them into a group. GGA in Cumbum block of Theni district with a sample size of 60 farmers registered in GGA. The respondents were selected based on purposive random sampling method. The results of the study revealed that factor which influence the members to join the commodity for attaining more skills and specialization, for gaining additional knowledge. To increase their economic condition, for their self-satisfaction and educational background of themselves these factors highly influence 91.60%,85.00% and 78.30% respectively of the members to join the association. Getting bank loan is made easy for members of the association 83.30% so its highly influence the members to join the commodity. To increase contact with fellow farmer and to get inspiration from extension personnel it highly influences members 83.30% and 81.60% respectively to join the commodity. To get the information regarding latest pest management and to know about cost and labour effective technologies it highly influences 80% and 80% respectively of the members join the association

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