STUDY ON MARKETING ASPECTS OF GROUNDNUT IN GUJARAT

R.K. RAMOLIYA¹*, M.R. PRAJAPATI^2
1International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat, India
²Department of Financial Management, International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat, India
* Corresponding Author : ramoliyark@gmail.com

Received : 06-09-2022     Accepted : 27-10-2022     Published : 30-09-2022
Volume : 14     Issue : 9       Pages : 11688 - 11693
Int J Agr Sci 14.9 (2022):11688-11693

Keywords : Groundnut, Marketing channels, Marketing efficiency, Price spread
Academic Editor : Kannan C.S. Warrier, Dr Sandeep Bhardwaj, U M Ali
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Financial Management, International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat, India
Author Contribution : All authors equally contributed

Groundnut, popularly called peanut, which is one amongst the important kharif oilseed crop and its botanical name is Arachis hypogea. It ranks second next to China in terms of production. During 2019-20, groundnut was cultivated under 31.57 million hectares producing 53.64 million tonnes groundnuts within the world. India ranked first in term of area, with 15.30 per cent share to the world acreage followed by China (14.57 %) and Nigeria (12.89 %). Keeping of these things see able, the researcher has decided to conduct a study entitled to study marketing aspects of groundnut in Gujarat and objective of the study was to identify marketing channels and study marketing margin for groundnut. In regard to marketing, 14 APMC market were selected according to the highest arrival of groundnut, 28 wholesalers, 28 retailers and 28 village traders were selected for the study of marketing of groundnut. There were five marketing channels identified in the study area. Channel I was seen most efficient channel, where producers share in consumer rupee was 96.97 per cent. Channel III was less efficient as compared to other marketing channels. As, in this channel producers share in consumer rupee was 80.92 per cent. Lowest marketing efficiency in channel III due to higher number of intermediatory persons i.e., village merchant, wholesaler and retailer. Whereas, highest marketing efficiency in channel I because of the absence of middle man in this channel

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