STUDY ON OPINION OF STUDENTS ON ONLINE PRODUCT PURCHASE

R.M. DESAI¹*, N. MEENAKSHI², A. RAJITHA^3
1Senior Scientist, AICRP-WIA(FRM), Main Agricultural Research Station, University of Agricultural Sciences, Dharwad, 580 005, Karnataka, India
²Department of Family Resource Management, University of Agricultural Sciences, Dharwad, 580 005, Karnataka, India
³Department of Family Resource Management, University of Agricultural Sciences, Dharwad, 580 005, Karnataka, India
* Corresponding Author : rajmanohardesaiuas@gmail.com

Received : 06-07-2022     Accepted : 27-07-2022     Published : 30-07-2022
Volume : 14     Issue : 7       Pages : 11490 - 11493
Int J Agr Sci 14.7 (2022):11490-11493

Keywords : Online Purchase, Product, Motivate
Academic Editor : Dr N Umashankar Kumar
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Family Resource Management, University of Agricultural Sciences, Dharwad, 580 005, Karnataka, India
Author Contribution : All authors equally contributed

The present was conducted at Dharwad district of Karnataka with an objective to study the opinion of college going students on online product purchase. A total of 91 students attending college in University of Agricultural Sciences, Dharwad were the sample of the study. The self structured schedule consisting of 5-sections of dimensions namely socio-economic profile, usage of online websites for product purchasing, ranking of different factors which motivate consumers to shop online from the most effective to least effective motivators was research tool used to collect the data. The student’s t-test was used to assess the significant difference between female and male students. The results showed that there is no significant difference between the two variables/groups. And also, relation between pocket money and students’ opinion, time spent was tested, the results showed that there is a Significant positive correlation, it means if pocket money was increased their purchasing power also increased automatically

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