PERSONALISED DIGITAL EXTENSION SERVICES TO LIVELIHOOD IMPROVEMENT FOR RESOURCE POOR FARMERS

M.B. SHANABHOGA¹*, S.V. SURESHA², D. SHIVANI³, B. KRISHNAMURTHY^4
1ICAR-National Institute of Veterinary Epidemiology and Disease Informatics (NIVEDI), Yalahanka, Bengaluru, 560064, Karnataka, India
²Professor and Dean Student Welfare (DSW), University of Agricultural Sciences, GKVK, 560065, Karnataka, India
³Karnataka Evaluation Authority (KEA), Government of Karnataka, Karnataka, India
⁴Professor and Head, Department of Agricultural Extension, University of Agricultural Sciences, GKVK, 560065, Karnataka, India
* Corresponding Author : shanabhogamb@gmail.com

Received : 01-04-2022     Accepted : 27-04-2022     Published : 30-04-2022
Volume : 14     Issue : 4       Pages : 11240 - 11242
Int J Agr Sci 14.4 (2022):11240-11242

Keywords : Digital Extension, Livelihood, Public Extension, Technology, Sustainability, Agriculture
Academic Editor : Divyanshu Gupta, Mahantesha Shanabhog, Jyoti Prakash Sahoo, Dr Renu Agrawal, Saghfi Siamak
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to ICAR-National Institute of Veterinary Epidemiology and Disease Informatics (NIVEDI), Yalahanka, Bengaluru, 560064, Karnataka, India. Authors are also thankful to Department of Agricultural Extension, University of Agricultural Sciences, GKVK, 560065, Karnataka, India
Author Contribution : All authors equally contributed

India's agricultural system is at an important stage in its transformation. In India, the average land tenure for farmers is 1.08 hectares, and 86 percent of the settlements are less than two hectares in size. In addition, small and scale farmers are often trapped in a vicious cycle of low productivity and subsistence farming due to insufficient access to information, technology, and financial services. Therefore, an important policy question that arises is how information and market access issues can be overcome by poor farmers with resources. Traditionally, a key means of information dissemination and innovation for many emerging economies are agricultural extension services that are supported by the public sector. In this program, extension agents train poor farmers with resources directly on best practices or work closely with selected 'model farmers' who try new farming methods and pass them on to other farmers. It is suggested that your personal digital extension services could be used to enhance the public sector's efforts to provide agricultural-related information in rural areas. However, for these digital extension services to be an effective tool, some basic infrastructure such as roads, electricity, telephone network and internet access need to be accessible, which may require government support

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