SYSTEM OF FLOWERS MARKETING CHANNELS IN INDIA

A.K. SINGH¹*, P. YADAV², VIMLESH KUMAR³, K.K. SINGH⁴, D. BISRYA⁵, VINAY KUMAR^6
1College of Agriculture, Kotwa, Azamgarh, 276001, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya, 224229, Uttar Pradesh, India
²College of Agriculture, Kotwa, Azamgarh, 276001, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya, 224229, Uttar Pradesh, India
³College of Agriculture, Kotwa, Azamgarh, 276001, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya, 224229, Uttar Pradesh, India
⁴Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya, 224229, Uttar Pradesh, India
⁵School of Agriculture, Lovely Professional University, Phagwara, 144001, Punjab, India
⁶Teerthanker Mahaveer University, Moradabad, 244001, Uttar Pradesh, India
* Corresponding Author : asaksingh81@gmail.com

Received : 23-06-2021     Accepted : 27-03-2022     Published : 30-03-2022
Volume : 14     Issue : 3       Pages : 11194 - 11195
Int J Agr Sci 14.3 (2022):11194-11195

Keywords : Flower cultivation, Marketing channels
Academic Editor : P. K. Singh, Rakesh Roy, Er Prabhat Kumar Dhara, Dr Lawal Mohammad, Dr Y A Shinde
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to College of Agriculture, Kotwa, Azamgarh, 276001, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya, 224229, Uttar Pradesh, India
Author Contribution : All authors equally contributed

In the country, large numbers of flowers are grown in different parts based on soil and climate. Those are also depending on likings and preferences of the people for a specific type of flower or flowers such as temple garlands, decorative garlands or orchids. Important flowers are rose, marigold, chrysanthemum, jasmine, lily tuberose, aster, zinnia, carnation, gladiolus, galardia etc. Flowers are tender and hence highly perishable. They are generally used in fresh form but they have very short shelf life. This poses great problems in their marketing, particularly long-distance marketing. In this review paper, we have observed channels of marketing flowers and fairly highlight the cost of marketing, problems and profit in this business. In the conclusion, we have also demanded the well organised marketing system for the improvement of marketing of flowers in the country

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