CONSTRAINTS AND SUGGESTIONS OF SUGARCANE NURSERY OWNERS IN MARKETING

A.M. CHAVAI¹*, S.B. HEMGIRE^2
1Department of Agricultural Extension & Communication, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Ahmednagar, Maharashtra, India
²Department of Agricultural Extension & Communication, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Ahmednagar, Maharashtra, India
* Corresponding Author : anandchavai.2009@gmail.com

Received : 01-06-2021     Accepted : 27-07-2021     Published : 30-06-2021
Volume : 13     Issue : 6       Pages : 10795 - 10797
Int J Agr Sci 13.6 (2021):10795-10797

Keywords : Socio-economic and psychological characteristics, Sugarcane nursery owners, Marketing behaviour
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Agricultural Extension & Communication, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Ahmednagar, Maharashtra, India
Author Contribution : All authors equally contributed

From the research study it was found that majority (65.01 %) of the sugarcane nursery owners were found to be middle age group (36 to 55 years), 52.16 percent were educated up to secondary school, most (62.87 %) of the respondents had medium (17-30 years) farming experience, more than half (70.01 %) of respondents had fair irrigation status, half of respondents (52.87 %) had marginal size of land holding (Up to 1.00 ha), Most (67.15 %) of the nursery owners had small area under nursery, more than half (57.05 %) of the respondents had medium annual income(Upto Rs.758667).The study also revealed that more than one half (67.87%) were grouped under medium level of sources of information, 60.72 percent of nursery owners had medium level of innovativeness, 62.15 percent of respondents were grouped under medium level of risk orientation and 72.15 percent of respondents had medium level of marketing orientation. It was observed that more than half (57.87 %) of sugarcane nursery owners had medium marketing behaviour. non-availability of labour and lack of skill about handling of new techniques is major constraints and other constraints like lack of finance, fluctuating demand and market price, exploitation of middleman, lack of market information and high transportation cost due to less demand faced by sugarcane nursery owners. Majority (90.71 %) of the nursery owners suggested for increased wages of labour, (80.00 %) of respondents suggested for establish co-operative for providing financial support and various scheme for nursery owners, (65.71 %) suggested for standardize market price

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