STUDY ON HERBICIDE MARKET AND FARMER PURCHASING BEHAVIOUR TOWARD USE OF HERBICIDE IN DAHOD DISTRICT

M.R. BHARPODA¹*, M.R. PRAJAPATI^2
1International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat, India
²International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat, India
* Corresponding Author : mayur.bharpoda@gmail.com

Received : 01-12-2020     Accepted : 26-12-2020     Published : 30-12-2020
Volume : 12     Issue : 24       Pages : 10481 - 10482
Int J Agr Sci 12.24 (2020):10481-10482

Keywords : Herbicide, Brand, Market, Purchasing behavior, Promotional tools
Academic Editor : Maria Toader, Dr Vijay Prajapati, O. P. Bansal, Dr Vipul N Kapadia
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to International Agri-Business Management Institute, Anand Agricultural University, Anand, Gujarat 388110, India
Author Contribution : All authors equally contributed

The agrochemical industry is one of the most globalized in the world. The study was undertaken in Dahod with objectives are to know the market of herbicide, to know useful promotional tools for marketing and development of herbicide, and to know the farmer purchasing behavior toward herbicide products. Dahod district of Gujarat was selected purposely as per convince for the researcher for the study. In Dahod district, three talukas and twelve villages were selected intentionally. Further, one hundred twenty farmers were selected randomly from twelve villages included in the study. The primary data was collected with the help of the schedule for the year 2017-18. The major crops cultivated were maize, soybean, black gram, peanut, flowers, and vegetables. The promotional tools for marketing and development of herbicide products are field demonstration, farmer's meeting, jeep campaign, TV add, Newspaper advertisement, wall printing, and testimonial. The farmers purchasing decisions toward herbicide is depend on quality, packaging, price, availability, and services

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