LISTENING BEHAVIOUR AND PREFERENCE OF LISTENERS ABOUT AGRICULTURAL PROGRAMMES BROADCAST BY RADIO BUNDELKHAND

A. SHARMA¹, K. BISHT²*, S. NABERIA^3
1Department of Extension Education, College of Agriculture, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
²Department of Extension Education, College of Agriculture, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
³Department of Extension Education, College of Agriculture, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
* Corresponding Author : bishtkamini@gmail.com

Received : 02-05-2020     Accepted : 27-05-2020     Published : 30-05-2020
Volume : 12     Issue : 10       Pages : 9880 - 9882
Int J Agr Sci 12.10 (2020):9880-9882

Keywords : Listening behaviour, Preference of listeners, Radio Bundelkhand
Academic Editor : Alok Wankar, Dr B. P. Bhaskar, Navin Kumar Rajpal, Dr A. A. Raut
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Extension Education, College of Agriculture, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
Author Contribution : All authors equally contributed

The study was conducted in Orchha block of Niwari district of Madhya Pradesh. The block consists of 34 villages, out of which six villages were selected randomly. From each village, 20 respondents were selected. Thus, the data was collected from 120 respondents. The main aim of this study was to know the listening behaviour and preference of listeners regarding agricultural programmes broadcast by Radio Bundelkhand. Data were collected personally with the help of structured interview schedule. Both qualitative and quantitative data were collected. The qualitative data were converted into quantitative form by giving suitable scores. The findings of the study revealed that majority of Radio Bundelkhand listeners were having medium listening behaviour. As far as preference about agricultural programmes was concerned, majority of the listeners preferred live interaction programmes followed by agricultural success stories (68.33%), interview with farmers (65.00%), quiz/ question and answer (60.83%) and expert talk (60.83%), disseminating agricultural information by the folk artists (60.00%), music (50.00%), progressive farmers talks (45.00%) and dramas (35.00%).

1. Nyareza S. and Dick A.L. (2012) Aslib Proceedings, 64(5), 494-508.
2. Reddy P.R. and Reddy S.J. (1997) Farm broadcast: Listening behaviour of farmers. Haritha Publishing House, Hyderabad, pp.37-91.