ECONOMIC STUDY OF MARKETING OF SUGARCANE IN EASTERN UTTAR PRADESH

V. SHAHI¹, V.K. PAL²*
¹Department of Agricultural Economics & Statistics, B. R. D. P. G. College, Deoria, 274001, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, 273009, India
²Department of Agricultural Economics & Statistics, B. R. D. P. G. College, Deoria, 274001, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, 273009, India
* Corresponding Author : ecovijay25914@gmail.com

Received : 02-03-2020     Accepted : 28-03-2020     Published : 30-03-2020
Volume : 12     Issue : 6       Pages : 9635 - 9636
Int J Agr Sci 12.6 (2020):9635-9636

Keywords : Marketing, Multi-stage, Marketing channel, Marketing efficiency
Academic Editor : Dr Payal Jain
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Agricultural Economics & Statistics, B. R. D. P. G. College, Deoria, 274001, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, 273009, India
Author Contribution : All authors equally contributed

Sugarcane marketing involves various business organizations that engage themselves in performing the grading, standardization, storage, transport, loading, unloading and selling of sugarcane. At the market the farmer may sell the produce direct to the sugar factory and after processing sugarcane converted into sugar. The present study was conducted to analyze the marketing of sugarcane in the year 2016-17 at Deoria district by using multi-stage sampling. The producer’s share in consumer’s rupee was calculated by using Acharya’ formula and Shepherd’s formula was used to calculate marketing efficiency. The producer’s share in consumer’s rupee in both marketing channels of sugarcane was equal and marketing efficiency was more in marketing channel-II in comparison to marketing channel-I with index value 1.98.

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