SCALE TO MEASURE THE ATTITUDE OF LOOSE FLOWER GROWERS TOWARDS LOOSE FLOWER CULTIVATION IN TAMIL NADU

J.I. JERGIN¹, REXLIN SELVIN²*, K. PRABAKARAN^3
1Department of Agricultural Extension & Rural Sociology, Agricultural College and Research Institute, Madurai, 625 104, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, 641003, India
²Department of Agricultural Extension & Rural Sociology, Agricultural College and Research Institute, Madurai, 625 104, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, 641003, India
³Department of Agricultural Economics, Agricultural College and Research Institute, Madurai, 625 104, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, 641003, India
* Corresponding Author : rexlinext@gmail.com

Received : 05-01-2020     Accepted : 27-01-2020     Published : 30-01-2020
Volume : 12     Issue : 2       Pages : 9467 - 9470
Int J Agr Sci 12.2 (2020):9467-9470

Keywords : Attitude, Loose flower, Psychological object, Statements, Test
Academic Editor : Dr Parvez Rajan, Ashish Singh, Dr P K Mishra, Darshan Dharajiya
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to University Grants Commission for financial support provided through “National Fellowship for Students of OBC”. Authors are also thankful to Agricultural College and Research Institute, Madurai, 625 104, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, 641003, India
Author Contribution : All authors equally contributed

Attitude refers to the degree of positive or negative affect associated with psychological object. The psychological object may be any symbol, phrase, slogan, person, institution, idea or ideal towards which the people may differ with respect to positive or negative effect. The psychological objects for the present study have been conceptualized as loose flower cultivation. In general, loose flowers are used for adornment by women, offered in religious ceremonies and used for making garlands on religious and social occasions. The present study, analyze the attitude of loose flower growers towards loose flower cultivation in Tamil Nadu by developing an attitude scale to measure the same. The study was contemplated to develop and standardize the same. The method of equal appearing intervals was used to develop the attitude scale, which comprises of 10 statements (five positive and five negative). The scale thus developed was reliable with rtt> 0.60; rtt 0.68 and validity test value 4.00.

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