SOURCE OF AWARENESS REGARDING PACKED TENDER COCONUT WATER IN INDIA

S. GADHE¹*, A. MATHUR^2
1Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, 334006, Rajasthan, India
²Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, 334006, Rajasthan, India
* Corresponding Author : shruthi.iabm@gmail.com

Received : 01-10-2019     Accepted : 13-10-2019     Published : 15-10-2019
Volume : 11     Issue : 19       Pages : 9110 - 9112
Int J Agr Sci 11.19 (2019):9110-9112

Keywords : Coconut water, RBQ, Awareness, Advertisement, isotonic
Academic Editor : Dr Elayidam U. Gayathri, Er Priti S. Jayswal, Devidas M. Ransing, Mahendra Prasad
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, 334006, Rajasthan, India
Author Contribution : All authors equally contributed

Coconut Water is a gift of nature which is the first soft drink in the world. Coconut Water is a natural isotonic beverage which has almost the same level of electrolyte balance as in our blood. The study is conducted in potential markets of packed tender coconut water in India. RBQ technique is used for analysis of the data and results showed that the major source of awareness among consumers is Advertisement.

1. Alison Millington (2015) Innocent looks to take coconut water mainstream with new product push. Retrieved from https://www.marketingweek.com
2. Anonymous (2017) Coconut Water Market Size in the United States from 2014 to 2019. Retrieved from https://www.statista.com Accessed on 27/11/2017.