SCALE TO MEASURE THE ATTITUDE OF AGRICULTURAL ENTERPRISE OWNERS TOWARDS PRIVATE EXTENSION SERVICES

K.V. GARDHARIYA¹*, A.J. DHODIA², R.D. PANDYA^3
1Department of Extension Education, NM College of Agriculture, Navsari Agricultural University, Navsari, 396450, Gujarat, India
²Department of Extension Education, NM College of Agriculture, Navsari Agricultural University, Navsari, 396450, Gujarat, India
³Department of Extension Education, NM College of Agriculture, Navsari Agricultural University, Navsari, 396450, Gujarat, India
* Corresponding Author : keyur.gardhariya.007@gmail.com

Received : 31-07-2019     Accepted : 27-08-2019     Published : 30-08-2019
Volume : 11     Issue : 16       Pages : 8936 - 8937
Int J Agr Sci 11.16 (2019):8936-8937

Keywords : Attitude, Private Extension Services, Scale, Enterprise, Privatization
Academic Editor : Emilia Bustos Griffin, Rajesh M. Bhuva
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Extension Education, NM College of Agriculture, Navsari Agricultural University, Navsari, 396450, Gujarat, India
Author Contribution : All authors equally contributed

The 21st century force the policy makers, planners and farming community to rethink regarding advancement took place in agricultural sector. Farmers have to move towards economic aspects of their agricultural. One has to engage in more profit-making occupation enterprise instead of traditional approach. Such enterprises required a latest technical information / knowledge. The limitations of public extension system have provided the reasons for private extension services in India. Hence to understand the feeling of agricultural enterprise owners, a scale was developed to measure the attitude of agricultural enterprise owners towards Private Extension Services. A ‘Scale Product Method’ technique was chosen to construct the attitude scale which is combination of the Thurstone’s technique of equal appearing interval scale for selection of the statements and Likert’s technique of summated rating for ascertaining the response. 74 statements were sent to 60 judges for its relevancy by assigning the score for each item in five continuums. Based on the scale value (S) and quartile value (Q), total 12 statements were finally selected to constitute the scale to measure attitude towards Private Extension Services. Reliability of the scale found to be 0.8205.

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