AWARENESS AND UTILIZATION OF COMMUNICATION SOURCES BY THE FARMERS IN J&K

YUDHISHTHER SINGH BAGAL¹*, L.K. SHARMA², J.S. MANHAS^3
1Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology, Jammu, J&K,180009, India
²Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology, Jammu, J&K,180009, India
³Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology, Jammu, J&K,180009, India
* Corresponding Author : ysbagal@gmail.com

Received : 12-12-2017     Accepted : 12-01-2018     Published : 30-01-2018
Volume : 10     Issue : 2       Pages : 5005 - 5009
Int J Agr Sci 10.2 (2018):5005-5009

Keywords : Awareness, Utilization, Communication, Personal localite, Personal cosmopolite
Academic Editor : Dr Rizwan Jeelani, Dr R. K. Mathukia, Dr Medini Ibrahim
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology- Jammu, J&K, 180009, India
Author Contribution : All author equally contributed

In the context of agriculture development, nothing is more important than the transfer of useful ideas from one person to another. Keeping in mind, this study was conducted in two blocks of Samba district of Jammu and Kashmir state namely; Vijaypur and Purmandal. A total of 120 wheat growers were randomly without replacement selected and were interviewed with the help of a well structured interview schedule. The findings revealed that the respondents had good awareness regarding personal localite sources and mostly utilize the sources such as relatives, friends, elders and neighbours for getting agricultural information. They also had good awareness about personal cosmopolite sources and maximum utilization of private input dealers and personnel of department of agriculture was found. The respondents although having good awareness regarding personal cosmopolite channels did not exhibit their complete utilization. The respondents also had good awareness about different mass media sources but the maximum utilization was of television and newspaper.

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