A STUDY OF MARKETING OF GREEN CHILLI IN KOLHAPUR DISTRICT OF MAHARASHTRA

NARENDRA KUMAR MEENA¹*, B.B. GAWADE², ANIL MOHAN DHAGE³, H.R. SHINDE⁴, RAJESH KUMAR⁵, G.N. GURJAR^6
1College of Post-Graduate Studies, Barapani, 793102, Meghalaya, India
²Department of Agricultural Economics, College of Agriculture, Kolhapur, 416004, Maharashtra, India
³Department of Agricultural Economics, College of Agriculture, Kolhapur, 416004, Maharashtra, India
⁴Department of Agricultural Economics, College of Agriculture, Kolhapur, 416004, Maharashtra, India
⁵College of Post-Graduate Studies, Barapani, 793102, Meghalaya, India
⁶College of Post-Graduate Studies, Barapani, 793102, Meghalaya, India
* Corresponding Author : pankaj_00982@yahoo.com

Received : 14-01-2017     Accepted : 02-02-2017     Published : 24-02-2017
Volume : 9     Issue : 9       Pages : 3958 - 3961
Int J Agr Sci 9.9 (2017):3958-3961

Keywords : Green Chilli, Marketing Cost¸ Marketing Channel
Conflict of Interest : None declared
Acknowledgements/Funding : We are highly grateful to B.B. Gawade, Professor Agricultural Economics, College of Agriculture, Kolhapur, Maharashtra for guiding me and his valuable suggestions during of my Ms. C. degree programme
Author Contribution : Narendra Kumar Meena is the main author for his Master research programme. B.B. Gawade is my major guide, H.R. Shinde co-guide. Anil Mohan Dhage, Rajesh Kumar , G.N. Gurjar supported for work

The present study was conducted on the 90 farmers during 2013-14 in Shirol and Hatkanangale tahsils of Kolhapur district in Maharashtra state. The present study was examined marketing costs, margins and price spread of Green Chilli. The Producer-Wholesaler-Retailer- Consumer was the major marketing channel and the producer’s share in consumer’s rupee was found to be 64.83% in Channel-I, 67.43% in Channel-II and 80.32% in Channel-III. Per quintal cost of marketing of green chilli was highly incurred by retailer followed by wholesaler/commission agent and village trader. The major marketing problems were high commission charges (86.67%), high transport charges (86.67%), and price fluctuations (84.44%), in market. The study, suggested that government should fix support price as well as ceiling prices level fair to both producers and consumers and formation of co-operative marketing societies for better sale.