STUDY OF AVAILABILITY, UTILIZATION PATTERN AND CONSTRAINTS PERCEIVED BY THE ON-LINE COMMUNICATION USERS

H.N. PRASAD¹*, H.C. SINGH², R.B. SINGH³, SHIV PRAKASH SONKAR⁴, BRAJENDRA P. SINGH⁵, DEEPAK K. VARMA^6
1Department of Agricultural Extension, Chandra Shekhar Azad University of Agriculture & Technology, Kanpur, Uttar Pradesh, 208002, India
²Department of Extension Education , Faculty of Agricultural Engineering & Technology, Chandra Shekhar Azad University of Agriculture & Technology, Kanpur, Etawah, Uttar Pradesh, 206001, India
³Department of Agricultural Extension, Chandra Shekhar Azad University of Agriculture & Technology, Kanpur, Uttar Pradesh, 208002, India
⁴Department of Agricultural Extension, Sardar Vallabhbhai Patel University of Agriculture and Technology, Modipuram, Meerut, Uttar Pradesh 250110, India
⁵Department of Agricultural Extension, Sardar Vallabhbhai Patel University of Agriculture and Technology, Modipuram, Meerut, Uttar Pradesh 250110, India
⁶Department of Agricultural Extension, Sardar Vallabhbhai Patel University of Agriculture and Technology, Modipuram, Meerut, Uttar Pradesh 250110, India
* Corresponding Author : harinandanprasad86@gmail.com

Received : 14-07-2016     Accepted : 05-08-2016     Published : 27-10-2016
Volume : 8     Issue : 51       Pages : 2232 - 2235
Int J Agr Sci 8.51 (2016):2232-2235

Keywords : On-line users, Constraints, Crop production technologies and suggestion
Academic Editor : Ganapatlal Nagardas Motaka
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

A study was carried out to find out the availability, utilization pattern and various constraints in on-line communication users as perceived by the farmers in two district of Bareilly and Rampur, Uttar Pradesh, India. About 200 on-line users farmers selected villages were randomly selected for the study. Farmers were interviewed and available information was collected. The study revealed that the maximum farmers gather information from Kissan Call Centre and the least number of farmers were receiving information from the telephone among the availability, utilization pattern of different on-line communication services found that the highest for the KCC users followed by SIS, ITC, ATIC, HKB, Telephone and CIC, respectively. The socio-economic constraints “size of small holding” as it has highest mean score (2.86), technical constraints “complexity of information” mean score (2.65), in case of administrative constraints “delay in communication of message at the right time has become barrier to the successful implementation services” mean score (2.73), political constraints “dominancy of local leadership” mean score (2.64). Most of the farmers observed that “less availability of technical information during transfer of agricultural technology” mean score (2.98) was become of availability constraints and majority of the farmers were expressed that “lack of communicative facilities between top officials and field staff” mean score (2.40) as supervision and guidance constraints.