KNOWLEDGE OF FARMERS ABOUT KISAN CALL CENTER

V.S. PARMAR¹*, R.M. BHUVA², J.M. CHAREL³, O.P. SHARMA^4
1Department of Extension Education, N. M. College of Agriculture, Navsari Agricultural University, Navsari, Gujarat 396450
²Department of Extension Education, N. M. College of Agriculture, Navsari Agricultural University, Navsari, Gujarat 396450
³Department of Extension Education, N. M. College of Agriculture, Navsari Agricultural University, Navsari, Gujarat 396450
⁴Department of Extension Education, N. M. College of Agriculture, Navsari Agricultural University, Navsari, Gujarat 396450
* Corresponding Author : vparmar801@gmail.com

Received : 09-04-2016     Accepted : 16-04-2016     Published : 28-06-2016
Volume : 8     Issue : 22       Pages : 1419 - 1422
Int J Agr Sci 8.22 (2016):1419-1422

Keywords : Kisan Call Center, Knowledge, communication, ICT, Caller Farmers
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

The concept of Kisan Call Centers (KCCs) was a logical outcome of the commitment by the Government of India to leverage the ICT for overcoming the constraints of distance and time in providing new generation extension services to the farmers. The farmer may come across a number information sources but they pursue only few of them depending upon the availability and the ease of use. The present study was conducted in South Gujarat region. All the districts were selected for the present study. The data were collected with help of well-structured interview schedule following personal interview methods. It was found that majority of the respondents 61.5 per cent had medium level of knowledge about the Kisan Call Center, while 28.00 per cent of respondents had low and 10.50 per cent of respondents had high level of Kisan Call Center, respectively. It also found that annual income, extension contact, source of information, scientific orientation were found significantly and education, innovativeness and social participation were highly significantly correlated with the knowledge of the respondents about Kisan Call Center.