SUBHASH PALEKAR NATURAL FARMING-MARKETING CHANNEL AND MARKETING EFFICIENCY OF MAJOR CROPS IN SAURASHTRA REGION

V.D. RABADIYA¹*, K.A. KHUNT², C.M. NAGANI^3
1PG Institute of Agri-business Management, Junagadh Agricultural University, Junagadh, 362001, India
²PG Institute of Agri-business Management, Junagadh Agricultural University, Junagadh, 362001, India
³PG Institute of Agri-business Management, Junagadh Agricultural University, Junagadh, 362001, India
* Corresponding Author : rabadiyavandana15@gmail.com

Received : 05-06-2022     Accepted : 27-06-2022     Published : 30-06-2022
Volume : 14     Issue : 6       Pages : 11424 - 11428
Int J Agr Sci 14.6 (2022):11424-11428

Keywords : Marketing channel, Marketing efficiency
Academic Editor : Dr Debasish Borah, Dr Renu Agrawal, Ashish Singh, Dr Ganeshgouda I Patil, S. M. Chavan
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to PG Institute of Agri-business Management, Junagadh Agricultural University, Junagadh, 362001, India
Author Contribution : All authors equally contributed

The present study aimed at marketing of groundnut, wheat and sugarcane natural farming. Junagadh, Gir Somanath, Rajkot and Amreli districts were selected purposively for the study. A total 30 market intermediaries were studied comprising wholesalers and retailers from selected districts. Shepherd’s formula was used to estimate marketing efficiency. There are two marketing channels for groundnut and wheat i.e., channel-I: producer-retailer, channel-II: producer–wholesaler–retailer. The net price received by farmer was found higher in channel–I for both crops. The marketing efficiency for groundnut and wheat was found highest in channel-I. In sugarcane, there were three marketing channels viz; channel-I: producer–retailer, channel-II: producer–sugar factory–retailer and channel-III: producer–jaggery factory–retailer. The highest net price was received by farmer in channel-I. The marketing efficiency for sugarcane was found highest in channel-III

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