USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES FOR DIFFUSION OF INFORMATION TO THE FARMING COMMUNITY-A SUCCESSFUL CASE IN VIZIANAGARAM DISTRICT, INDIA

KELLA LAKSHMANA¹*, Y. SANDHYA RANI², G. HARIKA³, P. PUNNA RAO^4
1DAATTC, Gajularega, Vizianagaram, 535001, Acharya N. G. Ranga Agricultural University, Lam, Guntur, 522034, Andhra Pradesh, India
²DAATTC, Gajularega, Vizianagaram, 535001, Acharya N. G. Ranga Agricultural University, Lam, Guntur, 522034, Andhra Pradesh, India
³DAATTC, Gajularega, Vizianagaram, 535001, Acharya N. G. Ranga Agricultural University, Lam, Guntur, 522034, Andhra Pradesh, India
⁴Principal Agricultural Information Officer, Agricultural Information & Communication Centre, Acharya N.G. Ranga Agricultural University, Lam, 522034, AP, India
* Corresponding Author : daattcvzm1998@gmail.com

Received : 13-09-2019     Accepted : 26-09-2019     Published : 30-09-2019
Volume : 11     Issue : 18       Pages : 9022 - 9024
Int J Agr Sci 11.18 (2019):9022-9024

Keywords : Information services, ICT, Pull and push messages, IIDS-AKPS
Academic Editor : Dr Amit Kesarwani, Dr Kamini Bisht
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to the Director of Extension, Acharya N. G. Ranga Agricultural University, Lam, Guntur, 522034, Andhra Pradesh, India
Author Contribution : All authors equally contributed

There is a shift in information needs of the farming community with the socio- economic and technological development taking place in India. To withstand and complete the farming community in their occupation, they should adopt modern improved technologies in farming timely to save the cost of production and improve the farm income. Therefore, the ANGRAU, DAATTC, Vizianagaram implemented various information and communication methods viz. IIDS-AKPS for readymade solution to meet the information needs, information sharing with the farmers and line department officers through whats app on pest and disease management, timely good agricultural practices, weather forecasts, market information and extension activities. The information services were provided to the farmers by direct text and voice messages on timely agricultural practices, weather forecasts etc., gathering of feedback while direct interaction with farmer. The data was collected from a random sample of 180 farmers who are the part of this ICT initiative.

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