FACTORS AFFECTING THE ADOPTION OF WATER SOLUBLE FERTILIZERS BY BANANA GROWERS IN TRICHY DISTRICT, TAMIL NADU

M. SATHISH KUMAR¹*, H.Y. MAHETA², KALPESH KUMAR³, C.R. BHARODIA⁴, MALOTH SRINIVAS^5
1Department of Agri-Business Management, Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
²Department of Agri-Business Management, Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
³Department of Agri-Business Management, Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
⁴Department of Agri-Business Management, Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
⁵Department of Agri-Business Management, Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
* Corresponding Author : vmsathishkumar1996@gmail.com

Received : 02-06-2019     Accepted : 27-06-2019     Published : 30-06-2019
Volume : 11     Issue : 12       Pages : 8645 - 8646
Int J Agr Sci 11.12 (2019):8645-8646

Keywords : Water soluble fertilizer, Binary Logistic Regression
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh, 362001, Gujarat, India
Author Contribution : All authors equally contributed

The water soluble fertilizer is solid form of mixed fertilizer composition. It includes urea, phosphoric acid and one potassium salt. It increased the fertilizer use efficiency up to 90 per cent. The present study conducted in Lalgudi, Thottiyam and Manapparai blocks of Trichy district in Tamil Nadu state. The multi stage purposive sampling technique has been adopted to select the sample farmers for the study. The data collected from 120 banana growers by personal interview method and analysis has done by Binary Logistic Regression to find out the factors which influence the farmers to adopt water soluble fertilizers in their banana field. The study revealed that three factors namely promotional activities, irrigation facility and efficacy level of product influencing the adoption of water soluble fertilizers.

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