PERCEIVED IMPACT OF COMMUNICATION SOURCES ON THE KNOWLEDGE LEVEL ABOUT MGNREGA

S. PARIDA¹*, P.K. BHOWMICK², B.N. SADANGI^3
1ICAR- Central Institute for Women in Agriculture, Bhubaneswar, 751003, Odisha, India
²Rural Development Centre, Indian Institute of Technology Kharagpur, Kharagpur, 721302, West Bengal, India
³Emeritus Scientist, ICAR- Central Institute for Women in Agriculture, Bhubaneswar, 751003, Odisha, India
* Corresponding Author : splibra7@gmail.com

Received : 02-04-2019     Accepted : 27-04-2019     Published : 30-04-2019
Volume : 11     Issue : 8       Pages : 8313 - 8316
Int J Agr Sci 11.8 (2019):8313-8316

Keywords : Communication sources, Knowledge level, Utilisation of sources, MGNREGA
Academic Editor : Dr Piyush Mehta, Dr Abhijit K Barate, Dhanapriya M
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Rural Development Centre, Indian Institute of Technology Kharagpur, Kharagpur, 721302, West Bengal, India
Author Contribution : All authors equally contributed

Awareness building about development schemes is an integral function for spreading new information, ideas and technology which not only minimizes the information gap but also opens up avenues for positive thinking in development perspective. Communication sources (formal, informal and mass media) provide stimuli related to programme objectives, beneficiaries, procedures and benefits on massive scale and Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) was one such programme which got priority by different sources. The impact of the sources on perceived gain in knowledge was the major point of interest for the researchers in the present study which was taken up in Mayurbhanj and Jharsuguda districts of Odisha, India representing good performing and poor performing districts respectively. By adopting multi-stage sampling technique 228 beneficiaries and 152 non-beneficiaries were selected for the study and appropriate tools were employed to quantify the parameters. The analysis of data brought out that in both districts, the knowledge level about MGNREGA was higher among the respondents who had used informal sources more as compared to the respondents using formal sources and mass media.

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