ENTREPRENEURIAL BEHAVIOR OF KIWIFRUIT GROWERS OF ARUNACHAL PRADESH

A. HABUNG¹, A.M. CHAVAI²*, S.B. BHANGE^3
1Department of Extension Education, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Maharashtra, India
²Department of Extension Education, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Maharashtra, India
³Department of Extension Education, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Maharashtra, India
* Corresponding Author : anandchavai.2009@gmail.com

Received : 29-01-2019     Accepted : 12-02-2019     Published : 15-02-2019
Volume : 11     Issue : 3       Pages : 7827 - 7829
Int J Agr Sci 11.3 (2019):7827-7829

Keywords : Entrepreneurial behavior, Kiwifruit growers
Academic Editor : A.E.Patil
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Extension Education, Post Graduate Institute, Mahatma Phule Krishi Vidyapeeth, Rahuri, 413722, Maharashtra
Author Contribution : All authors equally contributed

The present study was conducted in purposively selected Lower Subansiri district of Arunachal Pradesh. Three villages from each tehsil and twenty respondents from each village was selected, thus a total 120 kiwifruit growers were selected as a respondent. The study revealed that majority (78.13 percent) of the kiwifruit growers had medium level of entrepreneurial behavior, followed by low and high level of entrepreneurial behavior. The composite index value of seven dimensions of entrepreneurial behavior such as innovativeness (75.00), achievement motivation (81.24), decision making ability (59.38), risk bearing ability (62.50), information seeking behavior (71.87), leadership ability (65.62) and management orientation (81.25) of the kiwifruit growers was medium entrepreneurial behavior. Therefore, efforts should be made to increase the level of entrepreneurial behavior through intensive training programmes, group discussions, demonstrations, exposure tours, field visits, awareness programme etc., for their socioeconomic upliftment.

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