ISSN : 0975-3710
EISSN : 0975-9107
Y.D. CHITHRA1*, B.N. MANJUNATHA2
1Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, 560065, Karnataka, India
2Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, 560065, Karnataka, India
* Corresponding Author : chithra.chitru@gmail.com
Received : 17-05-2018 Accepted : 25-05-2018 Published : 30-05-2018
Volume : 10 Issue : 10 Pages : 6100 - 6103
Int J Agr Sci 10.10 (2018):6100-6103
Keywords : Perception, ATMA, Extension Personnel, Reliability and Validity, correlation
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to University of Agricultural Sciences, Bangalore, 560065, Karnataka, India
Author Contribution : All author equally contributed
The present study was contemplated to develop and standardize the scale to measure the perception of extension personnel towards ATMA. Likert and Edwards method were employed in development of scale. Based on review of literature and discussion with the experts, 46 statements were enlisted. These were mailed to 110 judges in the agricultural extension. Fifty-five judges were responded and from the data gathered, “Relevancy Percentage†and “Mean Relevancy Score†were worked out. The final scale comprising of 21 statements was standardized for administration. The scale developed was administered to 30 respondents in non-sample area for measuring perception. The results revealed that the reliability co-efficient and validity of the scale is found to be 0.8459 and 0.9197 respectively, which is higher than the standard value (0.70). It indicates the developed scale is found to be reliable and valid. Further, the results revealed that 46.66 percent of extension personnel had average perception towards ATMA followed by 30.00 and 23.34 percent had better and poor perception towards ATMA, respectively. The variables like age, education, innovative process, perception of work load and mass media participation were showed positive relationship with perception level at 5 percent level of probability, whereas experience in implementing ATMA and participation were showed significant relationship at 1 percent level of probability with perception of extension personnel towards ATMA.
1. DAC (Department of Agriculture and Cooperation) (2005) 10th Plan Scheme - Support to State Extension Programmes for Extension Reforms, Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, New Delhi. Accessed July 28, 2010.
2. IIM (Indian Institute of Management) (2004) Impact Assessment Report on the Innovations in Technology Dissemination (ITD) Component of the National Agricultural Technology Project, Indian Institute of Management, Lucknow.
3. Reddy M.N. and Swanson B. (2006) Strategy for up-scaling the ATMA model in India, In: Proceedings of the Association for International Agricultural and Extension Education, Ed: J.R. Vreyens. AIAEE 22nd Annual Conference, Clearwater Beach, Florida, USA.
4. Chaturvedani A.K., Mahesh Chander, Jitendra Pratap and Jayant Goyal (2017) Int. Arch. App. Sci. Technol., 8 (1), 2277- 1565.
5. Likert R.A. (1932) A technique for the measurement of attitudes. Archives Psy. New York.
6. Edwards A.L. (1969) Techniques of Attitude Scale Construction. Vikils, Feger and Simons Pvt. Ltd., 9, Sport Road, Ballard Estate, Bombay.
7. Thurstone L.L. and Chave E.C. (192) J. Abnormal Social Psychology, 22, 415-430.
8. Kerlinger F.N. (1966) Foundations of behavioural research, Holt Rinehart and Winston Inc., New York, 379.
9. Olaniyi O.A., Adebayo O.O. and Akintola S. (2011) J. Agric. Soc. Sci., 7,117-123.
10. Preethi M., Nataraju S. and Lakshminarayan M.T. (2017) J. Agric. Sci., 51(1), 139-144.
11. Ankaiah Kumar K. (2009) A critical analysis of co-ordination process in ATMA and its impact on stake holders in Chittor district of Andra Pradesh, Ph. D. Thesis, Univ. Agric. Sci., Bangalore, India.
12. Jose Graziano Da Silva (2014) Int. J. Rural Dev., 48(2),6-7.