INCOME LEVEL AND HOUSEHOLD EXPENDITURE FOR PURCHASE OF MUTTON AND CHICKEN IN URBAN JAMMU

AMIT HANDOO¹, ANIL BHAT²*, JYOTI KACHROO³, NARINDER PANOTRA⁴*
¹Division of Agricultural Economics & ABM, Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu Jammu, 180009, Jammu and Kashmir
²Division of Agricultural Economics & ABM, Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu Jammu, 180009, Jammu and Kashmir
³Division of Agricultural Economics & ABM, Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu Jammu, 180009, Jammu and Kashmir
⁴Organic Farming Research Centre, Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu Jammu, 180009, Jammu and Kashmir
* Corresponding Author : drpanotra@gmail.com

Received : 27-03-2018     Accepted : 05-04-2018     Published : 15-04-2018
Volume : 10     Issue : 7       Pages : 5665 - 5668
Int J Agr Sci 10.7 (2018):5665-5668

Keywords : Mutton, Chicken, Household, Income
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu Jammu, 180009, Jammu and Kashmir
Author Contribution : All author equally contributed

The present study makes use of a descriptive type of research design and purposive sampling procedure has been adopted for selecting sample households. Urban Jammu was selected purposively for the study as first stage unit and 100 number of respondents were selected from urban area of Jammu. To collect the data from the respondents in totally, 100 respondents were collected from the four selected area. In addition to this 5 Retailers from four areas were selected. The findings of the study revealed that a majority of the households consumed chicken and mutton for the preparations like Curry, biryani, fry, kabab etc. Meat consumption decisions were made by the husbands in a majority of rural and urban households across all income groups. The average household consumption of meat showed a positive relationship with income. The overall average family monthly income was found to be `27520, `28636, `26868 and `28232 respectively, for the Gandhi Nagar, Gangyal, Janipur and Talab Tillo area of Jammu. The results found that out of 25 households in each region, majority of the households belong to income group II. The positive relationship was found high in case of the chicken, where the consumption varied from lower income group to higher income group. In addition to this while determining the factors responsible for making preference and consuming meat, the taste appears to be having rank first in Gandhi Nagar and Talab Tillo whereas fat content the least. On the other hand, nutritional value appears to be highest rank in Gangyal and Janipur whereas price and easy availability the least.

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