A COMPARATIVE STUDY ON DIFFERENT VEGETABLES MARKETING CHANNELS

PRAMOD KUMAR PRAJAPATI¹*, BASAVAPRABHU JIRLI², MOHAMMAD HASHIM³, MEENA RAGHUVEER SINGH^4
1Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India
²Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India
³Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India
⁴Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India
* Corresponding Author : prajapatilamahi@gmail.com

Received : 21-03-2018     Accepted : 28-03-2018     Published : 30-03-2018
Volume : 10     Issue : 6       Pages : 5605 - 5607
Int J Agr Sci 10.6 (2018):5605-5607

Keywords : Agmark Net, Middle-men, Marketing channels
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Banaras Hindu University, Varanasi, 221005, Uttar Pradesh
Author Contribution : All author equally contributed

India is second in vegetables production in world but farmers are not got regular and right price of their produce due to number of middle man intervention and lack of proper information regarding the current price. This study was conducted at Lamahi, Fakhirpur, Adampur, Banawaripur four village of Varanasi district and total 40 vegetable growing farmers particular Brinjal, Tomato. Cauliflower and Cabbage and 30 ultimate consumer were selected and personally interviewed with the help of interview schedule to know the daily price of vegetables from September to December 2012 Farmers along with that price of the same commodity were also compare with other district like Agra, Meerut, Lucknow, Bareilly, Faizabad, Gorakhpur respectively by Agmark Net online daily price and it was show that the maximum difference and price fluctuation were found in tomato as compare to other crops. This study can clear show that most of benefits were taken by middle man instead of the real producer.

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