STUDY ON FARMERS PERCEPTION TOWARDS ORGANIC INPUTS IN SELECTED DISTRICTS OF GUJARAT

ANAND DAVE¹*, SNEHAL MISHRA^2
1International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat
²International Agribusiness Management Institute, Anand Agricultural University, Anand, 388110, Gujarat
* Corresponding Author : ananddave804@gmail.com

Received : 19-02-2018     Accepted : 12-03-2018     Published : 15-03-2018
Volume : 10     Issue : 5       Pages : 5353 - 5357
Int J Agr Sci 10.5 (2018):5353-5357

Keywords : Organic, Perception, Awareness level
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Anand Agricultural University, Anand, 388110, Gujarat
Author Contribution : All author equally contributed

Organic farming in India is practiced from ancient time. India is bestowed with different agro climatic zones which makes it possible to produce varieties of organic products. The study entitled “A study on farmer’s perception towards organic inputs in selected districts of Gujarat” was carried out to know farmers’ perception toward organic input and to find out awareness level & satisfaction level about organic input. Another objective of study was to know the major market competitors of Bharat Krushi care Pvt, Ltd and to study the purchasing pattern of organic Input. The present study was conducted in Gujarat, India. Through purposive sampling technique 320 respondents from 8districts and from each district four talukas and from each taluka10 farmers were selected. Descriptive statistics was used to present the findings. It was found that most of the farmers were highly aware about the bio product. Majority of farmers use organic input because of their satisfaction towards availability and accessibility of Organic inputs. The satisfaction level was less towards price and productivity. So, organic input industry needs to focus more on price, quality of product and its productivity. Organic fertilizer and crop enhancer were used by most of the farmers. Low level of awareness and their slow impact were the main reasons for not using other bio-products. The use of bio-fertilizer ranges from one to three times in the selected crops. Further, as dealers are the main source of information for farmers, so there is a need to strengthen a trustworthy relationship with dealers. The familiarity of the organic inputs among farmers depends on the promotional efforts of the marketers. So, demonstrations at larger level and use of promotional activities were suggested for improving the customer base of bio-products, which can be done with the help of dealers.

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