AN ANALYSIS OF MARKETING CONSTRAINTS AS PERCEIVED BY FLOWER GROWERS IN VARANASI DISTRICT OF UTTAR PRADESH

MOHAMMAD HASHIM¹, B. JIRLI², RAGHUVEER SINGH MEENA³*
¹Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, Uttar Pradesh 221005
²Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, Uttar Pradesh 221005
³Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, Uttar Pradesh 221005
* Corresponding Author : rsmeena10@gmail.com

Received : 02-05-2017     Accepted : 16-05-2017     Published : 06-06-2017
Volume : 9     Issue : 26       Pages : 4328 - 4330
Int J Agr Sci 9.26 (2017):4328-4330

Keywords : Constraints, Marketing, Information
Academic Editor : Kundur Ramadevi, Narmatha N.
Conflict of Interest : None declared
Acknowledgements/Funding : This research was conducted under the resource facilities provided by Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, Uttar Pradesh 221005; under the supervision of Dr. B. Jirli during the headship of Prof. A.K. Singh
Author Contribution : Author 1: Conducted the research; Author 2: Guided the research; Author 3: Contributed in tabulation and analysis of data

The present study was conducted in Varanasi district of Uttar Pradesh with the objective to identify the mode of marketing, sources of information and constraints faced by flower growers. A total of 60 flower growers were selected which constituted of 40 marigold growers and 20 gladiolus growers. The finding of the study revealed that majority of the respondents (66.67 %) sold their product directly in the market. The other farmers were the main source of information (65 %). Majority (65 %) of the respondents indicated high cost of insecticides and pesticides as the main constraints faced in production followed by pest problems (38.33 %). In case of marketing constraints the dominating constraint was fluctuation in the market price (100 %).

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