PATTERN OF MOBILE AGRO ADVISORY SERVICES OFFERED BY PUBLIC SERVICE PROVIDER AMONG THE FARMERS OF TAMIL NADU

D. PRABHA¹*, R. ARUNACHALAM^2
1Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641 003, Tamil Nadu, India
²Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641 003, Tamil Nadu, India
* Corresponding Author : mahaprabha014@gmail.com

Received : 21-04-2017     Accepted : 26-04-2017     Published : 12-05-2017
Volume : 9     Issue : 22       Pages : 4254 - 4256
Int J Agr Sci 9.22 (2017):4254-4256

Keywords : Mobile phone, Communication, Frequency, Timings
Academic Editor : Udayakumar S, P. Sivaraj
Conflict of Interest : None declared
Acknowledgements/Funding : With a deep sense of gratitude and sincerely thank to University Grants Commission, India for their perpetual guidance and financial support provided through “National Fellowship for Students of Other Backward Classes (OBC)” for the period of this research work
Author Contribution : All author equally contributed

Mobile communication in agriculture is an emerging field focusing on the empowerment of farming communities in India. It involves application of innovative ways to use Information & Communication Technologies in the rural domain. This advancement in telecommunication can be utilised for providing accurate, timely, relevant information and services to the farmers, thereby facilitating an environment for more remunerative agriculture. The present study has been conducted in Coimbatore district of Tamil Nadu with a sample of 200 farmers subscribing the SMS based agro advisories. The study revealed that per cent of farmers received pest management, disease management and weather forecasts /advisories. More than half (54.00 %) of the respondents received messages on daily basis and nearly two-thirds (61.00 %) of the respondents got the messages at morning time. This study indicates, to improve the farm production and productivity.

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