A STUDY OF MARKETING OF COCONUT IN RAIGAD DISTRICT OF MAHARASHTRA

NARENDR KUMAR MEENA¹*, S.S. NAIK², A.N. RATNAPARKHE³, RAJESH KUMAR⁴, G.N. GURJAR^5
1Central Agricultural University, Barapani -793103, Meghalaya, India
²Department of Agricultural Economics College of Agriculture Kolhapur, Maharashtra, India
³Department of Agricultural Economics College of Agriculture Kolhapur, Maharashtra, India
⁴Central Agricultural University, Barapani -793103, Meghalaya, India
⁵Central Agricultural University, Barapani -793103, Meghalaya, India
* Corresponding Author : narendrameena090@gmail.com

Received : 20-02-2017     Accepted : 02-03-2017     Published : 12-03-2017
Volume : 9     Issue : 12       Pages : 4033 - 4036
Int J Agr Sci 9.12 (2017):4033-4036

Keywords : Marketing Cost, Coconut, Marketing channels, Price spread, Raigarh District
Conflict of Interest : None declared
Acknowledgements/Funding : We are highly grateful to A. N. Ratnaparkhe, Assistant Professor Agricultural Economics, College of Agriculture, Kolhapur, Maharashtra for guiding me and his valuable suggestions during writing of this research paper
Author Contribution : Narendr Kumar Meena is the main author for his research paper, S. S. Naik and Rajesh kumar is my classmate G.N. Gurjar is my juniorand A. N. Ratnaparkheis major Guide for this research article

The present study was conducted on the 90 farmers during 2013-14 Alibag and Murud Tahsils of Raigarh district of Maharashtra State. The present study was examined marketing costs, margins and price spread of coconut. At the overall level, 89.65 per cent quantity was sold in different markets, of which, 9.64 per cent quantity was sold through Channel I (Producer-Consumer), 41.78, 39.92 and 8.66 per cent quantities were sold through Channel II (Producer-Village trader-Retailer-Consumer), Channel III (Channel-III: Producer-Wholesaler-Retailer-Consumer) and Channel IV (Producer-Village trader- Wholesaler- Retailer- Consumer), respectively. The Producers share in consumer’s rupee was the highest in channel I (96.29 per cent) and lowest in Channel IV (66.22 per cent), however maximum quantity was passed through Channel III (41.78 per cent) and Channel II (39.92 per cent) very low quantity was passed through channel IV (8.66 per cent). The cost of marketing of coconut in Channel IV i.e. in nearby markets was observed highest in Pen and Alibag markets due to higher transportation charges.

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