FARMERS BUYING BEHAVIOUR OF CUMIN SEEDS IN BANASKANTHA DISTRICT OF GUJARAT STATE

HITESH RAJGOR¹, JATIN PATEL²*, HASUMATI SHASHTRI³, G.R. PATEL⁴, K.M. JOSHI^5
1Department College of Agribusiness Management, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat
²Department College of Agribusiness Management, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat
³ICAR-Krushi Vigyan Kendra, Deesa, 385535, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat
⁴Office of Registrar, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat
⁵C. P. College of Agriculture, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat
* Corresponding Author : jatinpatel1743@gmail.com

Received : 23-11-2016     Accepted : 17-01-2017     Published : 30-01-2017
Volume : 9     Issue : 5       Pages : 3767 - 3769
Int J Agr Sci 9.5 (2017):3767-3769

Keywords : Agriculture, Buying behaviour, Cumin seeds
Conflict of Interest : None declared
Acknowledgements/Funding : Indeed, the words at my command are not enough to convey the depth of my feeling and gratitude to the advisor, Dr. K. M. JOSHI, Assistant Professor, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar
Author Contribution : This article is based on my final project for the award of degree of MBA (Agribusiness) but without contributions of my co-authors this is next to impossible because they helped me in finding of some information, editing and giving me valuable suggestions

The study was conducted to analyze farmers’ buying behaviour of cumin seeds in Banaskantha district of Gujarat state. The primary data were collected through personal interview with the help of an interview schedule. To fulfill the objectives of the study, 120 cumin growers were selected randomly from Tharad and Kankrej talukas of Banaskantha district. It was found that farmers gave more preference to the quality and yield followed by price, timely availability and brand image while purchasing cumin seeds. Farmers gave a more preference to the cost and availability of seeds while selection of seed dealer. About 40.00 per cent farmers purchased cumin seeds from retailers’ shop. Nearly 70.00 per cent farmers purchased cumin seeds on cash payment. Relatives, dealers, demonstration and newspaper were the major sources of information used by farmers for purchasing cumin seeds in the study area.