FACTORS ASSOCIATED WITH ADOPTION BEHAVIOR OF SOYBEAN GROWERS REGARDING IMPROVED PRODUCTION TECHNOLOGY

SIDDHARTH RAGHUWANSHI¹*, ABHA TIWARI², S.K. AGRAWAL^3
1Department of Extension Education, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Krishi Nagar, Adhartal, Jabalpur, 482004, Madhya Pradesh, India
²Department of Extension Education, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Krishi Nagar, Adhartal, Jabalpur, 482004, Madhya Pradesh, India
³Department of Extension Education, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Krishi Nagar, Adhartal, Jabalpur, 482004, Madhya Pradesh, India
* Corresponding Author : siddharthraghuwanshi84@gmail.com

Received : 21-11-2016     Accepted : 05-12-2016     Published : 12-12-2016
Volume : 8     Issue : 60       Pages : 3361 - 3363
Int J Agr Sci 8.60 (2016):3361-3363

Keywords : Soybean, Adoption behavior, Soybean growers
Academic Editor : Ashutosh Sharma
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

The present study was carried out at Seonimalwa block of Hoshangabad, Madhya Pradesh, which was selected purposively for the study on the basis of large area and low productivity. The total sample size was 120 Soybean growing farmers selected from 12 villages. Characteristics of soybean growers like age, education, caste, land holding, annual income, farm power and other implements, social participation, economic motivation, marketing orientation, mass media exposure and adoption behaviour. It was observed that majority of soybean growers had low adoption behavior.