A SCALE TO MEASURE ATTITUDE OF FARMERS TOWARDS ORGANIC FARMING IN WESTERN ZONE OF TAMIL NADU

P. SIVARAJ¹*, H. PHILIP², M. CHINNADURAI³, M. ASOKHAN⁴, K. SATHYAMOORTHI^5
1Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641003, India
²Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore, 641003, India
³Centre for Agriculture and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, 641003, India
⁴Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641003, India
⁵Directorate of Research, Tamil Nadu Agricultural University, Coimbatore, 641003, India
* Corresponding Author : sivarajtnau@gmail.com

Received : 18-11-2016     Accepted : 25-11-2016     Published : 30-11-2016
Volume : 8     Issue : 58       Pages : 3269 - 3271
Int J Agr Sci 8.58 (2016):3269-3271

Keywords : Attitude, Psychological object, Organic farming, Statements, Test
Academic Editor : Sureshkumar R
Conflict of Interest : None declared
Acknowledgements/Funding : With a deep sense of gratitude and sincerely thank to University Grants Commission for their perpetual guidance and financial support provided through “National Fellowship for Students of Other Backward Class” for the period of this research work
Author Contribution : None declared

Attitude refers to the degree of positive or negative affect associated with psychological object. The psychological object may be any symbol, phrase, slogan, person, institution, idea or ideal towards which the people may differ with respect to positive or negative effect. The psychological objects for the present study have been conceptualized as Organic farming. Organic farming provides quality food without affecting the soil health and environment adversely. The present study, analyze the attitude of farmers towards organic farming in western zone of Tamil Nadu by developing a scale to measure the same. The study was contemplated to develop and standardize the same. The method of equal appearing intervals was used to develop the attitude scale, which comprises of 10 statements (Six positive and four negative). The scale thus developed was reliable with rtt> 0.60; rtt 0.822 and validity test value 3.60.