FARMERS ATTITUDE TOWARDS E-CHOUPAL: A CRITICAL INVESTIGATION IN GONDA DISTRICT OF UTTAR PRADESH

A.P. VERMA¹*, M.A. ANSARI², R. RANJAN³, ARCHANA BHATT⁴, RUPAN AGHUVANSHI⁵, DIKSHA PATEL^6
1Dairy Extension Division, ICAR- National Dairy Research Institute, Karnal, 132001, India
²Department of Agricultural Communication, College of Agriculture, Pantnagar, 263145, India
³Department of Agricultural Communication, College of Agriculture, Pantnagar, 263145, India
⁴Dairy Extension Division, ICAR- National Dairy Research Institute, Karnal, 132001, India
⁵Department of Agricultural Communication, College of Agriculture, Pantnagar, 263145, India
⁶Dairy Extension Division, ICAR- National Dairy Research Institute, Karnal, 132001, India
* Corresponding Author : arjunverma45753@gmail.com

Received : 27-06-2016     Accepted : 23-07-2016     Published : 21-10-2016
Volume : 8     Issue : 49       Pages : 2076 - 2078
Int J Agr Sci 8.49 (2016):2076-2078

Keywords : Attitude, e-Choupal, Gonda district
Academic Editor : Andleeb R., Dr S. Srividhya
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

The e- Choupal is one of such innovative and imaginative ICT initiatives started in India by ITC Limited. This system provides farmers with information about latest market price of crop, up-to-date information on weather, a provision to sell crop harvest directly to the buyers and sharing of good farming practices through its network. The present study was conducted in Gonda district of Uttar Pradesh. The study was conducted by selecting 120 respondents from the study area. The finding revealed that more than two-third (82.50%) of the respondents had moderately favourable attitude followed by 10.83 percent having highly favourable and only 6.66 percent of the respondents had least favourable attitude towards e-Choupal. Findings regarding attitude of respondents towards services of e-Choupal revealed that more than two-third respondents (77.50%) had moderately favourable attitude whereas only 15.00 percent had highly favourable attitude towards these services. Further, only 7.50 percent respondents had least favourable attitude towards services of e-Choupal.