Perfumes have traditional importance and cultural values worldwide. It also has a significant presence in the corridors of fashion and styles with respect to individual use in India. The preference and usage of perfumes vary with demographical parameters as well as the situations, moods and buying motives. The present paper focuses on understanding the buying preferences and attitudes of adolescents towards perfumes. The adolescents considered are inclusive of males and females in similar age group of 20 to 25 years. It was found that males and females in the targeted age group have similar buying pattern. Price and celebrity brand are two major factors influencing the buyers preferences. Brand loyalty is not found significant.