FACE-TO-FACE COMMUNICATION VERSUS COMPUTER-MEDIATED COMMUNICATION: A MEDIA EVOLUTION MODEL

DEHKORDI M.A.¹, YONEKURA S.², HESAMI F.^3
1Hitotsubashi University, Institute of Innovation Research, Tokyo, Japan.
²Hitotsubashi University, Institute of Innovation Research, Tokyo, Japan.
³Kharazmi University of Tehran, School of Psychology, Tehran, Iran.

Received : 03-11-2013     Accepted : 03-12-2013     Published : 28-12-2013
Volume : 2     Issue : 1       Pages : 7 - 12
Int J Multimed 2.1 (2013):7-12

The dramatic change in organizational communication cannot be discounted and there could be an important shift toward computer-mediated communication (CMC). Although electronic medium is an extremely important medium in firms, but many predictions regarding the extinction of good old face-to-face communication have themselves begun to disappear. The main focus of the paper is the impact of communication spectrum (high natural medium versus low natural medium) on the medium selection in the organizations. The study describes while quick change in communication infrastructure is accelerating the shift from an industrial organization to knowledge-based organization, CMC has begun to affect satisfaction, time duration, output and ease of communication.