International Journal of Economics and Business Modeling
Volume-1   Issue-1

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Deshmukh Sachin, Manjrekar Pradip, and Gopal R. "A BRAND CHOICE MODEL USING MULTINOMIAL LOGISTICS REGRESSION, BAYESIAN INFERENCE AND MARKOV CHAIN MONTE CARLO METHOD." International Journal of Economics and Business Modeling 1, no. 1 (2010):1-28. http://dx.doi.org/10.9735/0976-531X.1.1.1-28