SUCCESS SAGA OF MILLET FARMER PRODUCER ORGANIZATION-FARMGATE PROCESSING TO MARKETING

SANGAPPA¹*, D. RAFI², R. BELLAGI³, KAILASHNATH⁴, ABBUSEAT⁵, B. LAXMI^6
1Scientist (Agricultural Extension), ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India
²ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India
³ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India
⁴ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India
⁵ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India
⁶College of Forestry, Ponnampet, 571216, Keladi Shivappa Nayaka University of Agricultural & Horticultural Sciences, Shivamogga, 577412, Karnataka, India
* Corresponding Author : sangappa@millets.res.in

Received : 31-05-2023     Accepted : 28-08-2023     Published : 30-08-2023
Volume : 15     Issue : 8       Pages : 12550 - 12554
Int J Agr Sci 15.8 (2023):12550-12554

Keywords : FPOs, Millets Value addition, Marketing, Man ki Baat, e-commerce
Conflict of Interest : None declared
Acknowledgements/Funding : : Authors are thankful to ICAR-Indian Institute of Millets Research, Rajendranagar, Hyderabad, 500030, Telangana, India and College of Forestry, Ponnampet, 571216, Keladi Shivappa Nayaka University of Agricultural & Horticultural Sciences, Shivamogga, 577412, Karnataka, India
Author Contribution : All authors equally contributed

Farmer Producer Organisations are based on the idea that small marginal and landless farmers, who produce agricultural goods, can organize into groups and register as companies/co-operative act. Enhancing farmer income, capacity development, entrepreneurial intent, economies of scale, developing market linkages are the goals of FPO. ICAR-IIMR formed 41 FPOs in four states. In Aland Taluka of Gulbarga, a case study was carried up to assess the function of Aland Bhootai Millets FPCL. Aland Bhootai Millets FPCL was carried out to know the birth and organizational structure of the FPO, different valued added products produced by women shareholders, various FPO activities, and also the impact of 97?? episode of Man ki Baat by Honourable Prime Minister Shri Narendra Modi on business activities. Aland FPO started marketing its products through e-Commerce platforms and local markets. Most of the farmers are being benefited by purchasing chemicals and fertilizers comparatively at a lower price and selling their produce to FPO procurement centres with better prices eliminating middlemen

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