EMPOWERMENT OF RURAL WOMEN BY DEVELOPMENT OF MEDIA PACKAGE AS A COMPACT DISC (CD) ON VEGETABLE CULTIVATION

SANTOSH RANI¹*, S.K. VARMA^2
1Department of Extension Education and Communication Management, College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana, India
²Department of Extension Education and Communication Management, College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana, India
* Corresponding Author : makhanmajoka@gmail.com

Received : 10-01-2017     Accepted : 24-01-2017     Published : 12-02-2017
Volume : 9     Issue : 7       Pages : 3827 - 3830
Int J Agr Sci 9.7 (2017):3827-3830

Keywords : Media package, CD, Rural Women, Vegetables Cultivation, Effectiveness, Empowerment
Conflict of Interest : None declared
Acknowledgements/Funding : I am obliged and sincerely thankful to Dr Sushma Kausik, Professor & Head, Department of Extension Education & Communication Management, College of Home Science, CCS HAU, Hisar for her valuable suggestions and timely help during the course of this study
Author Contribution : None declared

The present study was conducted in Haryana state in 2014.15. Fifty rural women each from Bhimnagar, Pali, Milkpur and Bawanikhera villages of Hisar and Bhiwani districts, respectively were selected purposively thus comprising of total sample of 200 respondents. To find out the need of the rural women, a questioner was developed and critical messages and sub-messages were prepared. Rankings were assigned on the basis of weighted mean scores. Messages having top three ranks were finally selected for media preparation after consultation with Vegetable Science and Extension Education and Communication Management Department experts. Finally selected messages were tomato, okra and cucurbits crops cultivation practices for which media was developed. Standard procedure for development of media was followed. Audio quality and visual quality of CD of various messages related to vegetables cultivation practices were perceived to be high. Presentation of various messages related to vegetables cultivation practices had been well organized and presented well in the CD. Results revealed that the quality of content coverage and its relevance and appropriateness to the subject was quite high. The clarity of text and size of text is appropriate and it was clearly visible